Creatives:Neil Brush, Simon Bougourd, Geoff Alderman, Michael McCallum, Andrea Raanaas,Bertie Rapkin, Jon Morgan. Were also seeing consolidation in the Canadian optical market, with a small number of large private equity backed corporates buying up independent optometrists, which is resulting in less choice for customers and less opportunities for independent optometrists and business owners to be successful. License. Add message. Research of 2,000 adults revealed the brands slogan ranks as one of the most iconic, alongside Tescos every little helps and Ronseals it does exactly what it says on the tin. This simple idea has been perfectly delivered by director Ric Cantor and all within thirty seconds, a succinctness which also feels like a celebration. The company uses the phrase "should've gone to Specsavers" in its adverts. Mon Oct 25 2021 - 13:04 . It's been part of the company's brand and ethos from the beginning. March 3, 2022. Continue reading. But we wanted it to have a modern feel, and to make something that feels quite fresh, stylish and contemporary, but with a nod to the aesthetic of that world of '70s soul and R&B. Specsavers Welcome to the official Specsavers Instagram . A lesson ITV could have learned with its own programme plugs in The Ipcress File the other evening. We share some of this information with our technology, analytics and marketing partners. That's how we got this cast - they just had the presence and could really take direction when they were hearing the VO in their audition. Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you . This is something were keen to address by introducing our model of comprehensive clinical care and high quality, affordable eyewear so we can change the lives of Canadians through better sight. ), create your own registration by clicking on this link. Cadbury Dairy Milk Ad Cast. Specsavers Retail Stores. Artist: The Proclaimers. . Were working on revamping our Spectrum site for 2022 so more eye care professionals can benefit from our online CPD and events, and access the expertise of our Specsavers clinical network. Levi'sLevi 08 $299. When Youre Smiling/Artists. professor melissa murray. But you know when you see it because you feel it. Nathan Vaughan-Harris Actor 2020, Specsaver Campaign, Featured Model. 25% Off. There is no question Siobhan Hayes is the most famous & most loved celebrity of all the time. You've got a diner cafe scene, someone working in a garage, and someone in a bar, but with a feeling of cinematic presence. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features Press Copyright Contact us Creators . We use cookies to ensure that we give you the best experience on our website. Feelings of nostalgia were also evoked by thinking about adverts respondents used to see when they were younger, according to 56%. It shows people in a series of everyday scenarios with the camera slowly zooming . Should have gone to Specsavers sheep dog? Observant viewers can then submit their guesses to enter Specsavers' weekly $1000 lottery. Cast Character Prabhneet Singh Man (Lead Role) [] That larger-than-lifeness feels part of the brand and we wanted to translate that into this campaign as well through the lens of that sort of '70s aesthetic. But nearly a third reckon theyre more likely to buy a product or use a service if they enjoy their slogan. For as long as I can remember, soap operas have been one of my greatest passions. 20% off glasses for over-60s. Posted by: Stephen Foster Other iconic slogans to make the top 10 included L'Oreal's Because Im worth it, Marmite's You either love it or hate it, and Good things come to those who wait, from Guinness. Jack [Finn] and James [Hearn], the creative team on this, did such a great job. specsavers advert 2021 actorbest imperial trooper team swgoh piett. January 27, 2022 9:52. by Anna Macdonald. The campaign marks a . But although 2022 marks the 20th anniversary of the line, Specsavers isn't . Its also been heart-warming to see the shouldve gone to Specsavers slogan be used so widely by people on a day-to-day basis.. Cookie Airing from 2018 into 2021, actress Lily James returns for what we believe is her third in a series of Hello Possible Sky Mobile adverts, following on from the original City and the second Free pair for kids. Joseph Prouse Voice Over: English 2021, Specsavers (Voiceover), Dave. Bill> Weve been interested in the North American market for a long time and have spent a lot of time understanding the culture and the market before we decided to enter it. Specsavers is the worlds largest optometrist-owned and -led business, and we want to get across that even though we are a global network that is able to support each location with the latest clinical equipment and technological innovation, as well as marketing and other resources, Specsavers is really your local eyecare shop that prioritises its immediate communities. Jonathan Goldsmith: This actor was the face of "The Most Interesting Man . In terms of the sort of sense of humour, Canadians and Brits are similar. At one point, a line we were working with was 'love at first sight. The most important thing for us when considering new markets is whether we can deliver our purpose of transforming lives through better sight. Here at ITV, your brand will thrive like nowhere else. He is an actor, known for Repulsion (1965), 102 Dalmatians (2000) and Doctor Who (1963). 3 March. It was shot in Lithuania and, again, props to Matt and his team because they did a great job finding a production outfit to work with over there. That genre is quite ripe for humour, and it's been done well in the past, such as Vic Reeves parodying Barry White and Soul Train pastiches. I don't know if this is the right place to ask, but here goes. Specsavers congratulate Gary Neville on his birthday by asking where to send a pair of Liverpool-branded glasses to. consent. MAA creative scale: a cumulative 9 for showing (over the years) that advertising aint as complicated as many agencies try to pretend it is. Optical retail chain Specsavers has today (5 August) launched a new integrated campaign, 'I don't Go' to raise awareness around its home visit proposition and to challenge public perceptions around the variety of services that the brand can offer. Take a deep breath, smile and start again. Smiling is the best way to face every problem, to crush every fear and to hide every pain.. We thought it was really important to keep cuts to a minimum, especially when you first see that person. They may be a vanishing breed among the tech savvy, data-sodden denizens of adland these days but Specsavers' in-house team The Agency has been doing it for years with no sign of running out of gas. Catherine> We had been interested in entering Canada and were looking at various opportunities and avenues. 2 for 1 glasses & sunglasses. Joseph Prouse Voice Over: English 2021, Specsavers (Voiceover), Dave. 25% off glasses for students. Specsavers has appointed AJF as its creative services agency for Australia and New Zealand . Weve been empathetic to the current mood of the nation, to people seeking a little positivity in difficult times as well as not wanting to sacrifice on quality if their finances become challenged. 11/11/2022 14:11 The one with the delivery man who goes to the wrong block of flats - why do I recognise the lady who answers the door? Then by adding details like his fur, facial expressions and shaping his nose, we created Marvin's character. or . Actor from "My Family", had to Google a few weeks ago as it was bugging me too. We recorded a VO that we then took to the shoot so that we had our actors responding to it on set. Catherine> Were thrilled to be sharing this launch through 15, 30 and 45-second videos across social media, and television, a 30-second spot on radio, as well as print, OOH and DOOH ads. Expired. Specsavers broke the mould because even with the incentives and discounts the margin on frames and lenses are good. What is the music on the new Specsavers advert? Who is the man in the Specsavers ad? He's just got natural funny bones, it's not forced with him, and he's really great with casting and getting performances from people. AJF has released its latest campaign for optical retail brand Specsavers, continuing its trend of paying homage to cowboy films. 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Staff Reporter. About Specsavers. Strictly's Rose Ayling-Ellis has turned down a six-figure deal to endorse hearing aids because she doesn't want to mislead fans, a new report claims.. A real, genuine smile that shines through the eyes shows weve exceeded a customers expectation. Broadcaster VOD advertising is a great way to target your chosen audience with relevant content. Don't have the patience for a sport that ha Federico Russo: it reminds me First Kiss https://youtu.be/IpbDHxCV29A Stephen Foster: Thought the Hyundai one at least explained what EV ownership Charlie Potato: The MAA creative scale needs definition. Deal. Many social media users claimed Dominic Cummings shouldve gone to Specsavers after his ill-fated trip to Barnard Castle, where he claimed to be checking his eyesight. But we were just really pleased that we had a good team of people working on this with us that just nailed things. By using our website or clicking Elizabeth Bower (born 1 August 1976) is an English actress, best known for starring as Dr Melody Bell in Doctors from 2007 to 2009. . Your email address will not be published. Culturally, Canada is more in line with some of the other markets we already operate successfully in like Australia and the UK, where we are the market leaders. We wanted the campaign to make a great first impression. TOP 20 MOST FREQUENTLY USED SLOGANS IN EVERYDAY CONVERSATION: Obsessed with Netflix? I was supported to develop into the best optometrist. Specsavers is celebrating 20 years of its "should've gone to" adverts by looking back at some of its most iconic quips. 3 Respondents also had their say on what makes a good advert - with the key aspects including it being relatable, funny and using a memorable or catchy song. We can help supercharge your brand's growth by delivering new customers at unparalleled scale. As the UK's leading commercial broadcaster, we get the country talking. So, were keen to reverse that trend. I've had my glasses replaced 4 times in the past 3 years. 20 years and 500 miles. It's such a diverse country and we really wanted to tap into and celebrate that in the campaign. aquatarium vs aquarium. 49.4K followers. Filters. As DAVID has remarked before, the greatest compliment the public can pay to an advertising campaign is to make it part of their vernacular, and the Specsavers slogan crossed that threshold long ago. Specsavers today launched its integrated campaign - 'I Don't Go', the next iteration of the 'Should've 2:0' campaign, to highlight its home visits service and drive brand reappraisal.. Specsavers and home visits. Specsavers is celebrating 20 years of its shouldve gone to adverts by looking back at some of its most iconic quips. If you have a user name and a PIN then please sign in. 2009: Set on Blackpool's dizzying Infusion rollercoaster ride, it features a stalwart pair of pensioners, who inadvertently sit down on the ride to eat their sandwiches. She really owned that persona and did a really good job. . We believe that the way to deliver the best patient care to customers is to ensure the independence and autonomy of optometrists, opticians, and retailers. Our aim is to always empower our customers through our marketing and I Dont Go absolutely does this. If someone's looking at the camera and they connect with you, you just feel it straight away. 20 years since it first appeared, Specsavers has unveiled a new 'Should've Gone to Specsavers' campaign: 'Should've 2.0'. Best ads by Specsavers. Catherine> Because Specsavers is new in town and not familiar to Canadian consumers, our challenge was to build a meaningful connection, and to demonstrate to people why Specsavers prioritises quality eyecare and affordable eyewear, not just that it does. Social media reactions by Specsavers have also become an amusing online staple - with the your next visits on us quip to popstar Anne Marie, following her fall at the Brits, quickly proving popular with both Twitter users and the songstress herself. 2007: Instead of a flaming Christmas pudding, mum sets fire to the turkey. That's where 'That's Specsavers Love' was born from: the personality of the brand and the experience of getting looked after by Specsavers optometrists. To the strains of 'I'm Gonna Be', by the appropriately bespectacled Scottish band The Proclaimers, he bravely pushes past the pain barrier to get the huge parcel to its destination. Check out the new Cadbury Dairy Milk ad cast 2021. 12K views, 59 likes, 17 loves, 77 comments, 136 shares, Facebook Watch Videos from Kode: Locky's new spot for Specsavers hearing aids featuring the. Album: Sunshine on Leith. The first two pairs the tint had rubbed off, the third pair the ense popped out when cleaning or putting my glasses on the table, and the other pair they gave me a prescription of +4.25 when l'm +4.50 (which l've had my whole life). You'll probably already know a lot about us. There's a long, lingering camera move towards them, and they're reacting in real time to what's being said to them. Leonardo Roddam Actor 2020, Spring/Summer, Model. www.opendialoguemediations.com. This storytelling approach started in March during the first lockdown and has been highly successful, as 50% of people surveyed who do not use Specsavers (brand rejectors) and who saw the customer stories said they were likely to try Specsavers in the future. Collected 23/02/2023. Code. Dolce & Gabbana - K & Q - 10 secs. Or by navigating to the user icon in the top right. log . The music in the 2021 Vision Express advert is a song called Soulful Strut that was recorded in 1968 by U.S. soul and jazz instrumental ensemble group Young-Holt Unlimited. I love Prettybird and Matt's comedy background is just amazing. Planet V is our self-serve addressable advertising platform, designed to put your VOD advertising in your hands, Find out more about CFlight, the UK's first unified advertising TV metric. He's perfect for this because we wanted that cinematic look, but also the sense of humour. We saw that diner scene set up as the first shot and just thought 'wow'. For details of known Specsavers vacancies, please check our jobs board for more information, 2021, SpecSavers Multi Advert Campaign, Storyboard Artist, 2019, Ident for Zoe Ball on Saturday and Sunday Sponsored by Specsavers, Big Ron, 2019, Ident for ITV3 Specsavers Hearcare, Big Ron, 2019, Ident for ITV in the Afternoons Sponsored by Specsavers, Big Ron, 2018, Specsavers event, Stylist assistant, wardrobe assistant, 2018, Specsavers Christmas Advert Campaign 'Useless Elves', Snowball. Something To Smile About brings a fresh new approach while tapping into the Shouldve brand power. Personal connection - the signature Specsavers human touch - is what we aim to reflect in our marketing and communications. January 20, 2022. Mix-ups will occur throughout launch weekend across multiple programmes including Coronation Street, This Morning, Hollyoaks and First Dates. Backing Business is ITVs initiative to help keep British business moving through working alongside you as a partner. The music in this 2021 Vision Express advert is a song called Soulful Strut which was recorded by the American instrumental soul and jazz musical ensemble Young-Holt Unlimited and released in 1968. Marvin the Mole 20.4k Followers, 1,793 Following, 684 Posts - See Instagram photos and videos from Specsavers Australia (@specsaversaustralia) Find out the names of actors starring in UK television adverts, along with other information like where you may have seen them before: . Hugh Futcher was born on 29 October 1937 in Portsmouth, Hampshire, England, UK. Acclaimed actor Jim Gibney is the senior rocker grooving to Thin Lizzy's Dancing In The Moonlight in the Specsavers hearing aids TV ad, which encourages customers to dance like nobody is watching. They took our brief and elevated it. As always you can unsubscribe at any time. We use your sign-up to provide content in the ways you've consented to and improve our understanding of you. Sarah Wanendeya Actor 2020, Made for Living, The Chef Location - London Aimee O'Reilly Model 2020, Glasses for life, Mum . The eyewear brand's slogan has become one of the most quoted TV advert slogans in UK daily conversation since it was first heard in 2002. Check out our interactive advanced booking deadline calendar, Titles:Out of Order 30, Wrong Van 10, Wrong Cupboard 10, Push me pull me 10 sec, Pizza 15, Client:Chris Carter, marketing and ecommerce director UK, Ireland and Spain, Victoria Clarke, head of marketing activation, Nick Rainbow, head of marketing strategy and insight, Aimee Legge, marketing strategist, Elaina Le Tissier, recruitment marketing lead, Client Partner:Rhiannon Hughes;Jade Fonteneau, Managing Director, The Agency:Nicola Wardell. Tom West. A smile is how Specsavers measures the impact we have on our customers. And seven in ten have confused their children or younger people with reference to old TV slogans. 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Tweeting popstar Anne-Marie Your next visits on us x after her fall at the Brit Awards. Over the past two decades, the inhouse creative shop The Agency has created some of the UK's most beloved ads, featuring short-sighted shepherds, Zumba instructors and vets. A third have even gone as far as annoying loved ones through their overuse of slogans from adverts - with the same amount having been picked up on their use of such phrases. # . (This may not work if their name is not Trevor, but please do not use their credentials, whatever their name. It certainly stands out in this category, including in Canada where we discovered that a lot of opticians advertising is very earnest and functional. Jan Miner was born on October 15, 1917 in Boston, Massachusetts, USA. We use cookies to ensure you have a personalised user experience, as well as to analyse our traffic and tailor content, ads and social media features. Upload Join. 2 for 1 glasses from 69. This is the first time Channel 4 and ITV have worked together in this way with an advertiser. As Specsavers first brand advert to feature Home Visits, the campaign plays out across TV, print, out of home, radio, cinema and digital display, throughout the UK and Northern Ireland. Shish> That sense of humour and wit is definitely part of Specsavers' DNA, and it's important to continue that. 2021, SpecSavers Multi Advert Campaign, Storyboard Artist. Breaking on the 4th of March, the 4m campaign aims to reach a broader audience than ever before, evolving the famous line into a platform that communicates its purpose of changing lives through better sight and . People relate to the phrase in everyday life because it taps into the mishaps we all make when our eyesight or hearing are not quite up to scratch. Joining Specsavers was the best decision. April 29, 2021 11:05. by Zoe Wilkinson. 5 Reasons to Update Your Business Operations, Get the Best Sleep Ever in 5 Simple Steps, How to Pack for Your Next Trip Somewhere Cold, Manage Your Money More Efficiently in 5 Steps, Ranking the 5 Most Spectacular NFL Stadiums in 2023. by Teddy Pendergrass. Nicola Wardell, Agency MD at Specsavers says: Weve been making people smile for years with our Shouldve Gone To Specsavers ads. Si ob han is a true professional and displays a remarkable commitment to her craft. The official Specsavers YouTube account: Subscribe today to be amongst the first to view our latest products, news, #specsappeal fashion trends, vlogger reviews, competitions, product information . And the phrase was used again after the South Korea flag was incorrectly displayed instead of the North Korean one during a womens football match at the 2012 Olympic Games. SpecsaVARs - asked for 50,000 likes to change the brand name following Kevin Friends decision to award a penalty to Liverpool following a check of the pitch side monitor against Crystal Palace. In the meantime you can keep up to date with our news and upcoming events on LinkedIn, and explore further with Specsavers Careers, Free online CET and professional development modules, Articles and case studies from Specsavers' professional journal, For access to free CET and regular updates. Watch our short videos and discover how TV could transform your business. Acclaimed actor Jim Gibney is the senior rocker grooving to Thin Lizzys Dancing In The Moonlight in the Specsavers hearing aids TV ad, which encourages customers to dance like nobody is watching. Find out more about the cast and crew that have worked with Specsavers. Let's see if we can surprise you. We share some of this information with our technology, analytics and marketing partners. Identifying actors in adverts. Catherine> It was important for us to tell the full Specsavers story were serious about accessibility, affordability, and quality, but we also dont take ourselves too seriously. The spokesman from Specsavers, which has just released its latest TV advert, added: The research has shown theres a real level of affection for brand slogans and how they end up getting used in everyday life. Accept, you are agreeing to our Cookie Policy. He was also notably in the Specsavers rollercoaster advert and recently also the UK Nationwide share advert. Please contact us with your news, views and comments. We felt there was an opportunity to offer both optometrists and consumers an option for a globally reputable brand that can provide accessible and affordable, quality eyewear and eyecare nationally. Something went wrong, please try again later. Explore Siobhan Hayes Wiki Age, Height, Biography as Wikipedia, Husband, Family relation. View offer. Shish> The casting in the out of home and film is amazing.