They successfully bought 40% of Swiss charter operation Tea Basel AG in 1998. [80], On 27 August 2020, the airline was sued by a woman over discriminatory concerns. It works by reducing the build-up of debris and reduces drag across the surface of the aircraft, thus reducing the fuel bill. Shareholder Management Kyoto Protocol 3. Local community and pressure groups. [99] The then-CEO of EasyJet, Carolyn McCall, stated of the change: "bigger planes would help EasyJet increase capacity in slot-constrained airports at peak times, such as Geneva, Amsterdam and London Gatwick". Recognising a vacant niche in the market, Stelios decided to examine the prospects for launching his airline, having secured a commitment of a 5 million ($7.7 million) loan from his father. [20], In March 1998, EasyJet purchased a 40% stake in Swiss charter airline TEA Basle for three million Swiss francs. In the UK the first restaurant opened in 1974 and now in the UK stores alone the chain serves 2.5 million customers daily. History of the Internet, look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline along with the marketing strategy and brand strategy used and implemented by the low-budget airline. But stakeholders can also be employees, bondholders, customers, suppliers and vendors. Haji-Ioannou's reply was: "The Internet is for nerds, it will never make money for my business!" 1 minute read. Low-cost carrier To achieve this, the EcoJet was described as using propfan engines, as well as being constructed with extensive use of carbon fibre composite material. This gave the airline some time to evaluate the feasibility of operating these larger aircraft. They have the interests in the activities of an organization and can be divided into internal and external stakeholders. A shareholder, though, is someone who has invested in a corporation. Analytical cookies are used to understand how visitors interact with the website. Easyjet Plc PESTEL / PEST & Environment Analysis [Strategy]
1.1 History. A stakeholder is someone who holds and interest in the company. Easyjet SWOT Analysis | Easyjet & Ryanair Letter to shareholders from the Chairman of easyJet plc. EasyJet shareholders put it on the red list on Thursday morning after the airline announced it had landed itself a post-pandemic war chest, with a plan to raise 1.2bn in a rights issue.This knocked a tenth off its share price on Thursday morning. Out of the sum, 600 million came from the Covid Corporate Financing Facility provided by the UK government and over 400m was raised from placement of shares. London Gatwick Airport. The Haji-Ioannous have sold 76.3 million nil paid rights at 1.65, a 15 per cent discount to the closing price of the rights on Thursday, said the source. Introduction Premium Passengers can pay an additional fee for certain seats such as the front few rows and overwing seats (which have extra legroom). During 2017, 'Air Time' was introduced on some EasyJet Switzerland flights, which enables passengers to connect to watch a selection of films and read books through an on-board WiFi network; this service is provided by Rakuten. How does EasyJet contribute to the UK economy? Conclusion 13
1. Airline EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou,[8] is the largest shareholder with a 15.27% stake (as of September 2021). At the time, EasyJet stated that it intended to introduce electric aircraft into revenue service within 10 years. [18][20] To encourage the company, Luton Airport chose to give EasyJet free use of a 15,000 square feet building for its headquarters, which it named easyLand; its management style typified minimal overhead, such as an early implementation of the paperless office concept. Several of these aircraft were based at Berlin-Tegel Airport, before its closure. Low-cost carrier, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. Easyjet stakeholders Free Essays | Studymode Many companies are now using websites to communicate with stakeholders. When flights are cancelled, passengers are supposed to be reimbursed within one week. 342. Stakeholder theory. Internal stakeholders are people who are on the inside of the business that already serve the organisation these include staff managers board members etc. They contracted to buy 12 brand new 737s from Boeing in 1997. [11][31][33][34], On 18 June 2013, the airline announced an intention to acquire subject to shareholder approval 35 Airbus A320 aircraft, for delivery between 2015 and 2017, and 100 Airbus A320neo aircraft for delivery between 2017 and 2022. Clarity is important so that the mission statement is understood by all relevant stakeholders of Easyjet Plc Company. This service offers free allocated seating (including extra legroom), priority check-in, fast-track security, speedy boarding and extra cabin baggage. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. younger fleet and advantaged fleet deal reducing ownership and maintenance costs. we will get information about EasyJet from the textbook and the Internet. The airline offers headphones for purchase, along with a travel pillow and eyeshades, subject to stock. First choice brand and increasing customer loyalty. 1 Brief history of Easyjet 3
PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Easyjet Plc. We are a low-cost European point-to-point airline. Southwest Airlines Analysis of financial and business performance of Easyjet PLC Thirdly with all the information we use them to answer 5 questions about the case-study in the text-book. Management Within a year, over 50% of bookings were made using the website; by April 2004, the figure had reportedly jumped to 98%. [22][109][110], In December 2001, the airline switched from a third-party reservation system to an in-house system. Airline, Britain S0263-2373(98)00059-0 0263-2373/99 $19.00 0.00
INTRODUCTION vii
Strategic management Competition for only $11.00 $9.35/page. Germany The Airline markets success or future lies through marketing because this sector is in competition with other modes of transportation such as bus high-speed train. Below are the introduction, body and conclusion parts of this essay. EasyJet's biggest shareholder, the . Table of Content
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Alternatively, customers can book accommodation separately at the EasyJetHotels website. . [18] EasyJet initially operated a pair of wet leased Boeing 737-200 aircraft, capable of seating 130 passengers. but lacking of traditional service. [101] The current generation A320s and fifty of the A320neos will replace current A319 aircraft. 4.1.1. A stakeholder can be a wide variety of people impacted or invested in the project. Stakeholders are individuals who hold a particular interest in a business, they are affected by the activity of the business. Total revenue ( million) 2,362.8 1,797.2 31.5%. [63] The propulsion system is said to comprise a series of eight electrically driven ducted fans that are buried in the wings, which are powered by numerous battery packs distributed underneath the cabin floor; it is claimed to possess a range of roughly 335 miles, suitable for about one-fifth of EasyJet's current city routes, and facilitate zero-emission flights, as well as being 50% quieter and 10% less expensive to operate than conventional jet airliners. Business Model Analysis
In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). The space saved by having smaller galleys allowed for the installation of 156 seats. The company was founded by . [95], EasyJet plc. With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. Primary or secondary. What we do - easyJet plc Marketing Environmental impacts 9
Originally the company ran its operations absolutely on direct phone sales. [25 marks] EasyJet plc [5] (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. As the employees watch the owners behaviour all the time. [28], Originally, much like Southwest, EasyJet did not allocate seats passengers took any available seats, with the option to pay for "Speedy Boarding", which allowed them to be first onto the aircraft. EasyJet Strategy in Change Management | Business Paper Example 1. Interpersonal relationship, EasyJet has a unique geographical location because it was born in England. Thomas Reynaert, Managing Director, Airlines for Europe (A4E) A shareholder can be a stakeholder. Southwest has an average fleet age of 11.9 years[49] whereas Ryanair's and EasyJet's average fleet ages are just a little over six years each. To have happy customers a firm ha sto create expectations and meet them.
Income statement [124][125], On 6 November 2010, the airline started a venture with Low Cost Travel Group, to offer flights dynamically packaged with Low Cost Travel Group's accommodation through the EasyJet Holidays website. An example of this is when ''Go'' a budget airline owned by British Airways was taken over by EasyJet in 2002. You also have the option to opt-out of these cookies. London Southend Owners Explore Airport Sale - Airways 2.6.2.1 Employee protection laws (discrimination and health and safety) Easyjet Plc. ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium The business generated revenue per passenger of 58 compared with a cost per seat including fuel of 53. [40], In April 2020, EasyJet became involved in a dispute with its owner and largest shareholder, Stelios Haji-Ioannou. [18][19], In 1995, EasyJet was established by Stelios, being the first company in what would later become the easyGroup conglomerate. [35], In July 2017, EasyJet announced it would open a new European headquarters in Austria to enable it to operate after Brexit. OPPORTUNITIES
Brand [18] Despite commercial pressure from the emergent no-frills sector, traditional airlines have been unable to directly adopt similar practices to EasyJet due to vigorous protection of existing employee privileges by unions. This Case Study details the rapid growth of easyJet which started operations in November 1995 from Londons Luton airport. Easyjet stakeholders. TABLE CONTENT
McDonalds PLC is one of the largest fast food chains in the world with 32000 outlets in 117 countries. However their expectations are plenty. [84] In May 2018, EasyJet confirmed that it was very close to achieving the required majority EU27 share ownership and that the UK government will nevertheless continue to consider it as a UK airline. Easyjet Plc managers can use Porter Five Forces to understand how the five competitive forces influence profitability and develop a strategy for enhancing Easyjet Plc competitive . [104], On 19 November 2019 EasyJet ordered an additional 12 A320neo, taking the total neo orders, including the A321neo, to 159. 3 Marketing Mix (7Ps) 4
Return on capital, Premium Business stakeholders - Edexcel test questions - BBC Bitesize [16] They later closed three of their bases. [64] In late 2015, EasyJet started making use of artificial intelligence (AI) and big data for the purpose of improving efficiency, cutting costs, and enhancing the customer experience. You'll get a detailed solution from a subject matter expert that helps you learn core concepts.
Haji-Ioannou criticised the airline's decision not to seek to cancel the outstanding Airbus order, claiming it would create an additional 4.5bn of capital which the airline could not afford to spend. EasyJet Company's Strategic Analysis and Marketing Essay (It is) complete nonsense, easyJet CEO Johan Lundgren told Reuters in an interview. [52] In November 2020, EasyJet announced that, due to the pandemic and the lockdowns in many countries, it would scale back its reduced flying schedule to no more than 20 percent of capacity.
2. A stakeholder is a person group or organization that has interest or concern in an organization. L) would need to merge or be taken over as the industry consolidates in the wake of the COVID-19 pandemic. The two organisations I will be looking at are Tesco and Macmillan. This essay sample on Easy Jet Case Study provides all necessary basic info on this matter, including the most common "for and against" arguments. Both airlines have adapted this model for the European market through further cost-cutting measures, such as not selling connecting flights or providing complimentary snacks on board. EasyJet's biggest shareholder will not contribute to the airline's 1 external stakeholders are from outside of the company but, Free US Airways.
[113][114][115], EasyJet does not provide complimentary meals or drinks on its flights (except for some occasional charter flights operated by the airline). Easy Jet Marketing Environment Case Study Free Essay Example - PaperAp.com Geneva was EasyJet's first new base outside the United Kingdom. As such any organization must strive to identify its stakeholders and their specific needs, Premium We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you. Low-cost carrier Easyjet is one of the FTSE250 companies and 3rd largest airlines ranked among 10 IATA listed airlines in terms of passengers carried [Ref.11, 12, FTSE, IATA (2010)]. 4.2.2 BIBLIOGRAPHY
Employment When the companies merged EasyJet ''power branded'' this means that all of the logos and names that Go had used previously where replace by the EasyJet name and logo. 's total fleet comprises entirely Airbus aircraft. What are various methods available for deploying a Windows application? These cookies will be stored in your browser only with your consent. 2.6.2 Legal factors that influence Easyjet Plc. It is corporates, Premium [76] In separate incidents in 2012, paralympians received similar treatment,[77] and a French court found the airline guilty of three counts of disability discrimination. EasyJets Business Model Analysis
Easyjet stakeholders. Financial calendar " easyJet plc. 2022-11-21 Southwest Airlines [112], The airline's main fleet, comprising Airbus A319, A320/A320neo and A321neo aircraft, carry up to 156, 180/186 and 235 passengers respectively, depending on layout. A typical Airbus A319 carries 150 or 156 passengers depending on layout in a single-class configuration, but as the airline does not serve meals on its shorter flights, it opted for smaller galleys and had a lavatory installed in unused space at the rear of the aircraft. 2008 2007 Change. Interrelationships - The world of travel & Tourism The airline's loyalty programme is called Flight Club. Shareholders
Government guidance and assistance available to travel and tourism businesses. What are airline stakeholders? - Quora (Coauthor(s): Premium Changing pictures of the political sphere have a deep impact on the aviation industry scene. In 2017, EasyJet Plc flew 80.2 million passengers on flights that carried 86.7 million seats. EasyJet expects a one-off cost of around 10 million over two years with up to 5 million incurred in the 2017 financial year. As of March 2011, EasyJet Holidays has provided holidays and city breaks to all of the airline's routes. The marketing decisions of the industry are to an extent based on political decisions. Early on, EasyJet operated as a paper airline, the aircraft themselves being flown and maintained under a lease. Economical impacts 6
[58] The airline has used a number of slogans since its establishment, including "The Web's Favourite Airline", "Come on, let's fly" and "To Fly, To Save" (a parody of British Airways' slogan "To Fly, To Serve"). Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. They have expanded massively and now in England there are now over 3300 stores in the UK alone, Premium Low-cost carrier Airline Due to the research (EasyJet.com 2011) has noticed that over 600 routes across more than 30 countries have been functioned. Airlines which fail to comply with strict, Premium EasyJet Easyjet stakeholders. easyJet plc: employees by gender 2011. 2022-11-05 There is no incentive for travel agents to book flights on the airline because it does not pay commissions, which is an industry-standard practice for low-cost carriers. Easyjet stakeholders Rating: 7,8/10 1987 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest . EasyGroup Holdings Ltd (the investment vehicle of the airlines founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). Competitors and competitive advantage 11
EasyJet under fire as flight chaos exposes carrier's operating model. Low-cost carrier Participating in the development of business processes, reporting, and training to bring easyJet Strategy to life. Simple & Easy EasyJet Titles. Easyjet Plc's mission statement is also realistic, which makes it able to achieve various set goals and targets. Customer, Airline Assignment
Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. Introduction
Born on 14th February 1967, in Athens, Greece, his father was a self-made Greek-Cypriot shipping magnate. Executive Summary 1
WJEC Level 3 Applied Certificate and Diploma Criminology C.A. It is very difficult to classify easyJet's social responsibility activities.